People with frizzy/curly hair face serious hurdles when the hair is also damaged. The damage will only worsen if you try to straighten the hair with irons and harsh hair blowing. And in turn, the damage will make the frizz worse — creating a vicious cycle.

Keratin therapy treatments solve both issues — by treating the damage and removing the frizz.

The best benefit: the more you treat your hair, the healthier it will become. With each hair straightening keratin treatment, your hair will become:

• Softer & Silkier
• Straighter & Shinier

And as a bonus, you can save time on the daily maintenance routine for your hair — remember all that blow-drying and heat ironing that you needed to do? By cutting back on those tasks, your hair will get a better chance to recover fully.